Typographic motion

This motion piece is for a fictional Type Festival that talks about women and the obstacles they face. The main visual concept is women coming out of obscurity and how they tend to be overlooked.  Throughout the piece, I used blurs, textures, and motions like push and pull, and subtle movements to put one in a hazy atmosphere representing how women are often hidden or dismissed. I wanted to move away from the stereotypical colors one associates with women and make the color pallet darker and unexpected.

Process