campaign project

The goal of this project is to let children know that many others are struggling with feelings and emotions and that there is support and help available. The campaign uses bright colors inspired by candy and playful typography that references stickers to appeal to children and make it feel friendly and inviting.

As a kid, I loved stickers as many do, so I wanted to create typographic stickers with positive messages like “Be kind to your mind” and  “You are not alone”. The stickers bring awareness that kids like adults suffer from mental illnesses and tell kids that they aren't the only ones going through these emotions and that they shouldn't be hard on themselves as well.

The overall feeling of the campaign is positive compared to the topic of mental health.